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KERRY E. AUGUSTINE, I.S.P., ITCP/IP3P |
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Home Page for ACS-3907 |
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Class Notes | Syllabus |
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Course Outline ACS-3907-050 Course Objectives1. Understanding the innovations in business concepts and models made possible/necessary by e-commerce. 2. Understanding the technological foundations making e-commerce possible. 3. Understanding the operational foundations of business to consumer and business to business e-commerce 4. Appreciating examples of successful e-commerce ventures, some in Canada 5. Appreciating existing Federal / Provincial support for e-businesses in Manitoba 6. Ability to develop and present a detailed preliminary plan for a proposed B2C e-business that could operate on the Internet out of Winnipeg 7. Ability to develop a preliminary prototype of a website for the proposed e-business |
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All paper correspondence to be submitted in class addressed to:
Kerry Augustine Applied Computer Science Office Hours: Monday, 4:45PM—5:45PM - via Zoom (Appointments should be made in advance)
Class Time: Monday, 6:00PM—9:00PM via Zoom
Important Dates First Class: January 11, 2021 Assignment 1: February 1, 2021 Reading Week*: February 14-20, 2021 Project Proposal: February 16, 2021 Mid-Term Exam: February 22, 2021 Proposal Review: February 22, 2021 Assignment 2: March 15, 2021 Final Withdrawl: March 16, 2021 Last Class: April 5, 2021 Final Exam: TBD *Please note there are no classes during Reading Week, February 14 - 20, 2021.
http://www.uwinnipeg.ca/exam-schedules/index.html Final withdrawal date without academic penalty: March 16, 2021 University closures: Louis Riel Day: February 15, 2021 Good Friday: April 2, 2021
Evaluation Criteria · Assignments (10%) · Assignment 1 (5%) - Due Feb 1, 2021 · Assignment 2 (5%) - Due Mar 15, 2021 · Online Participation/Group Discussions (10%) See Course Outline and Nexus for details · Term Test (20%) - Feb 22, 2021 · E-Commerce Solution Project (20%) · Proposal (5%) - Due Feb 16, 2021 · Final Report (15%) - Due Apr 5, 2021 · Final Test (40%)
Welcome to ACS-3907-050: This is the course syllabus outline for ACS 3907-050 E-Commerce. This course provides an overview and understanding of the foundation concepts of E-Commerce from three (3) perspective: 1) Business 2) Technology 3) Operations. The Winter Class Session 2021 is hosted by the University of Winnipeg, Faculty of Applied Computer Science (ACS). Classes are scheduled 6:00 PM to 9:00 PM on Monday evenings from January 11 to April 5, 2021. Course topics and instructions for each week’s lesson will be posted in Nexus.
Course lectures are offered weekly via Zoom. Join Zoom Meeting Meeting ID: 919 197 5001 |
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Print: ISBN-10 0-13-499845-9, ISBN-13 978-0-13-4998456 Author(s): Kenneth C. Laudon Carol Guercio Traver Publisher: Pearson Copyright year: © 2018-20 Pages: 840 |
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Class Notes | Syllabus |
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Week |
Date |
Topics |
Slides/Readings/Additional References |
Assignments/ Tests/ Resources |
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2019/20 Edition |
2016/17 Edition |
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1 |
11-Jan-21 |
Course outline Introduction to E-Commerce E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
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Ch 1 pp. 3 – 51 Ch 3 pp. 111 – 177 |
Ch 1 pp. 3 – 47 Ch 3 pp. 110 – 157 |
Discussion Forum: Week 1 Supplementary Notes: The Internet * Project Handout * |
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2 |
18-Jan-21 |
E-Commerce Business Models and Concepts Business Strategy for E-Commerce Business Value Chain Developing a Strategic Plan |
Ch 2 pp. 55 – 87 Ch 2 pp. 93 – 105 |
Ch 2 pp. 53 – 81 Ch 2 pp. 91 – 101 |
Discussion Forum: Week 2 Supplementary Notes: E-Commerce Business Models and Concepts * Assignment 1 Handout (Due Feb 1) * * Project Proposal Requirements (Due Feb 16) * |
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3 |
25-Jan-21 |
Business Plan for E-Commerce Developing a Business Plan Starting an Business |
Ch 2 pp. 55 – 87 Ch 2 pp. 93 – 105 |
Ch 2 pp. 53 – 81 Ch 2 pp. 91 – 101 |
Discussion Forum: Week 3 Supplementary Notes: Business Plan for E-Commerce
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4 |
01-Feb-21 |
Building an E-Commerce Site: A Systematic Approach Imagine your E-commerce presence Design considerations Business objectives vs system functionality System functionality and requirements Example applications and functions |
Ch 4 pp. 187 – 209 Ch 4 pp. 211 – 220 Ch 4 pp. 224 – 225 |
Ch 4 pp. 187 – 209 Ch 4 pp. 211 – 220 Ch 4 pp. 224 – 227 |
Discussion Forum: Week 4 Supplementary Notes: Use Case Modeling * Assignment 1 Due * |
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Website Design and Evaluation Human Computer Interface/ Usability User centric vs Client Centric Design Presentation/ Navigation/ Functionality Evaluating Usability |
Ch 4 pp. 187 – 209 |
Ch 4 pp. 187 – 209 |
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5 |
08-Feb-21 |
E-Commerce Design Architecture – Part 1 Client/Server Architecture Web server software/ Site management tools E-Commerce merchant server platform Hardware platform E-Commerce site/ Personalization tools Mobile commerce (M-Commerce) architecture Cloud Computing |
Ch 4 pp. 211 – 225 |
Ch 4 pp. 211 – 227 |
Discussion Forum: Week 5 Supplementary Notes: Use Case Modeling Mid-Term Study Questions * Assignment 2 Handout (Due Mar 15) * |
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E-Commerce Design Architecture – Part 2 Client-side/ Server-side Architecture Client-side Software Technologies Server-side Software Technologies Application Frameworks M-Commerce Mobile Application Technology |
Ch 3 pp. 153 – 175 |
Ch 3 pp. 153 – 163 |
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6 |
14-Feb-21 20-Feb-21 |
Reading Week (No Classes) |
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7 |
16-Feb-21 |
* Project Proposal Requirements Due * |
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8 |
22-Feb-21 |
Term Test (6:00-7:30 PM) - Lectures 1– 5 inclusive Nexus/ Zoom—Closed Book |
7:30—9:00 PM, Meeting time to review/discuss your E-Commerce Solution Project No discussion topic this week. |
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9 |
01-Mar-21 |
E-Commerce Marketing – Part 1 Basic marketing concepts Market segmentation Internet marketing strategies |
Ch 6 pp. 343 – 413 |
Ch 6 pp. 336 – 398 |
Discussion Forum: Week 6 Supplementary Notes: Search Engine Concepts/ Auctions/ Google AdSense E-Commerce Marketing & Analytics Demo/ Workshop - Part 1: Google Analytics Facebook Marketing & Analytics (Demo Guide) Mid-Term 1 and Project Proposal Results |
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9-10 |
01-Mar-21 08-Mar-21 |
E-Commerce Marketing – Part 2 Closed Loop Marketing Online ads Web metrics Omni Channel Marketing |
Ch 6 pp. 343 – 413 Ch 9 pp. 600 - 649 |
Ch 6 pp. 402 – 412 |
Discussion Forum: Week 7 Supplementary Notes: E-Commerce Marketing E-Commerce Marketing & Analytics Demo/ Workshop - Part 2: Facebook Analytics Google Marketing and Analytics (Demo Guide) |
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9-10 |
01-Mar-21 08-Mar-21 |
How Search Engines Work How People Search Search Engine Optimization Online Auctions |
Ch 3 pp. 165 – 175 Ch 11 pp. 726 – 756 |
Ch 3 pp. 163 – 173 Ch 11 pp. 726 – 734 |
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11 |
15-Mar-21 |
Payment Methods Order Fulfillment Term Test Review
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Ch 2 pp. 73 Ch 5 pp 306 - 324 |
Ch 2 pp. 73 Ch 5 pp 306 - 324 Ch 6 pp. 391 - 398 |
Discussion Forum: Week 8 Supplementary Notes: Payment Systems E-Commerce * Assignment 2 Due * Final Study Questions |
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12 |
22-Mar-21 |
Value Chain (B2C and B2B Commerce) Customer Relationship Management Data Analytics/ Data Mining Supply Chain and Inventory Management |
Ch 12 pp 785 - 835 |
Ch 12 pp 755 - 798 |
Discussion Forum: Week 9 Supplementary Notes: Electronic Data Interchange (EDI) and Value Added Networks (VANs) |
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13 |
29-Mar-21 05-Apr-21 |
Security Challenges Security Solutions Security Policy Solutions/ Legal Considerations Course Review |
Ch 5 pp. 329 - 334 Ch 8 pp. 501 - 563 |
Ch 5 pp. 251 - 324 Ch 8 pp. 497 - 547 |
Discussion Forum: Week 10 Supplementary Notes: Security, Legal Environment, and Social Media |
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15 |
05-Apr-21 |
Final e-Commerce Solution Proposal Due (12:00PM) |
· Please prepare to convert your assignments to a Portable Document Format (PDF). · Name your PDF file in the same format as the subject line. · Subject line please have "Final Proposal 3907-050 Team[#]" where Team# is your assigned team number. · Ex: “Final Proposal 3907-050 Team1.pdf” · Submit via Nexus |
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14 |
TBD |
Final Exam (Confirmed) |
Final Exam (6:00-9:00pm) Comprehensive ( Nexus/ Zoom—Closed Book Final Course Marks |
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